Better Telegram or WhatsApp? It is a repugn that leaves the time it finds, because each transport, each mixer, has its own peculiarities and characteristics.
What is certain is that at the moment Telegram offers companies some features that the cousin owned by Facebook cannot volunteer. Let 39;s talk about bots, thanks to which companies can nail a wide straddle of activities.
In this post, I 39;ll focus on nbsp;Telecom chatbot nbsp;and then explain how to produce one with which to reach your marketing and objectives.
Telegram for companies: 3 factors to prefer it to WhatsApp
Let 39;s start right from the beginning: what is Telegram. This is the online messaging service that now boasts over 200,000 users globally.
Looking at the channelise from the view of the companies, there are three fundamental characteristics that Telegram guarantees:
Complete user anonymity Public domain API: in this way developers can put through services, add modes and options, educate bots. Broadcast logic: the first harmonic is the unidirectionality of communication, one to many. In the , the recipients do not have the possibility to respond, but only and exclusively to view the sent to them.
This last feature makes Telegram the perfect transfer for companies that want to update their customers on news, promotions, and events: a sort of mailing list with the characteristics of Conversational chatbot Marketing.
To put this merchandising potential into rehearse, companies can count on MailUp, which expands Telegram 39;s potential: the fundamental frequency tool is named Messaging Apps and allows you to connect the Telegram account to the Mail Up weapons platform, so as to wangle the electronic messaging as a real Digital Marketing channel. Messaging Apps allows you to:
Create -rich messages Automate automatic rifle campaign flows Send by scene multiplication and frequencies Trace the openings and clicks in the message.
The hardest part is calculation out what and how companies can pass along on Telecom chatbot.
What are Telegram bots?
A bot lay in is a non-human quot;user quot; of Telegram, made up of lines of code and capable of playing more or less complex actions automatically, receiving user,nds in the form of HTTP requests.
There are two types of Telecom chatbot:
Stand-alone bot, weaponed with an fencesitter chat windowpane in which the user can write out,nds. To reach a stand-alone bot just add it through a link. Inline bot stash awa, which can be named from other chat windows(single or group) via the namebot compel.
Let 39;s see two examples:
Stand alone bot: Netflix news, to find out which films and serial will be free on the platform. Inline bot: gif, which workings like this: by typing the gif keyword_key within a chat windowpane, the bot offers moving GIFs corresponding to the entered keyword, taken direct from the Giphy portal.
How to create a telecom bot?
But let 39;s get to the place: how to create the bot for your company, customizing it according to our needs. To do it is very simple, just watch these few indications:
Enter Telegram and spell BotFather: it is the generate of all bots on Telegram At this target, pick out the chat with the BotFather In the conversation that opens, click on the Start button As the BotFather will advise, spell newsbot in the conversation At this place, BotFather will ask you a series of questions about the first form of your bot:
The name you want to give to the bot
The username: this is the account name that you will use to to the bot salt away via your web site or to external software program(remember that it must necessarily end with the word bot.
Telecom chatbots are serving to inspire the concept of communication, in particular the family relationship between brands and customers, bringing selling more and more towards the colloquial frontier. You can start communication with your users on telegram中文版 start nowadays.